Dr. Walter Sims. On-camera UGC and brand ambassador work for the buyers your younger creators can't reach.
We needed a creator who could speak with authority and warmth to a 50-plus audience that most UGC creators talk past. Walter was the perfect fit. I put him on retainer for five videos a month for 18 months, and the videos consistently outperformed what we'd been getting from younger creators in the same category. He helped us reach our target demographic in a way no one else on our roster could.
I'm Dr. Walter Sims, a UGC creator and on-camera personality in my 50s. I built my work around the audiences younger creators genuinely can't reach. African American communities. Men 40 and over. Faith-based consumers. Buyers who need to trust the person on screen before they trust the product.
I have the energy to hold a younger audience too. But the reason brands keep calling me back is that I can speak to the people their 22-year-old creator simply cannot relate to.
I move fast, I take direction well, and I've created paid and organic UGC for brands including TrueCoverage Health Insurance, where I served as on-camera brand ambassador and hosted weekly ACA and Medicare updates, plus Inshura, AloeCure, Aloderma Skincare, Vitamized, Coursiv, Prosperi, and Benchmark Real Estate.
A selection of paid and organic UGC across health insurance, supplements, skincare, real estate, and education.
I shoot fast, I write and perform my own scripts, and I bring something most UGC creators can't: a face and a voice that resonates with the audiences brands underestimate.
Most projects ship in 48 hours. No babysitting, no missed deadlines. Eighteen months on retainer with one client, never missed a delivery.
You send me the brief. I send back finished video. If you have a script, even better. I take direction well and nail it the first time.
If your buyer is over 40, faith-based, in the African American community, or just someone who wants to feel like a real person is talking to them instead of a teenager reading a script, that's the lane I own.
I'm a certified life coach and professional speaker. Brands trust me as the face of their campaigns because I read on screen as a real person buyers want to listen to.
Send me a short note about your brand, your product, and the audience you're trying to reach. I'll come back with two or three video concepts before we even hop on a call, so you'll know exactly what I'd shoot for you.